HedgeFlows almost closed on their first VC funding and decided to not do it. Why and was it the right decision?
[3:16] - Hedgeflows: Managing risk and automating payment runs for SMEs
[9:51] - Advice for finding early product market fit
[16:39] - How to attract talent in early stages without brand or VC backing
[19:07] - Knowing your investor’s incentives
Disciplined Entrepreneurship: 24 steps to successful startup by Bill Aulet