(Location Analytics) Carto CSO Javier de la Torre on Building a Global Brand; Managing Privacy; How and When to Build vs Buy
My guest today is Javier de la Torre who is the founder and Chief Strategy Officer of CARTO - a company considered today as one of the pioneers in the Location Intelligence field. In this episode we covered a lot of ground from how they built their brand,
[1:53] - the personal journey from conservation scientist to founding Carto[4:50] - what did you have when you went for VC funding[6:24] - How Carto is helping governments map the spread of the coronavirus[9:45] - Privacy and location data mapping. How do you deal with it?[14:42] - How Carto built its brand and the importance of making your product accessible[20:05] - Go-to-market - which channels have been most successful for Carto[23:22] - How did Carto influence analysts like Gartner/Forrester and the importance of product marketing[27:17] - When and how did you expand globally?[32:24] - Should you go broad or should you go deep (remain a horizontal software or verticalize)[35:03] - When did you open up your platform so others can build on top of it?[36:41] - When to buy (acquire a company) vs build in house
Links mentioned:Books: Crossing the Chasm