Carto CSO Javier de la Torre on Building a Global Brand; Managing Privacy; How and When to Build vs Buy
My guest today is Javier de la Torre who is the founder and Chief Strategy Officer of CARTO - a company considered today as one of the pioneers in the Location Intelligence field. In this episode we covered a lot of ground from how they built their brand,
[1:53] - the personal journey from conservation scientist to founding Carto
[4:50] - what did you have when you went for VC funding
[6:24] - How Carto is helping governments map the spread of the coronavirus
[9:45] - Privacy and location data mapping. How do you deal with it?
[14:42] - How Carto built its brand and the importance of making your product accessible
[20:05] - Go-to-market - which channels have been most successful for Carto
[23:22] - How did Carto influence analysts like Gartner/Forrester and the importance of product marketing
[27:17] - When and how did you expand globally?
[32:24] - Should you go broad or should you go deep (remain a horizontal software or verticalize)
[35:03] - When did you open up your platform so others can build on top of it?
[36:41] - When to buy (acquire a company) vs build in house
Links mentioned:
Books: Crossing the Chasm
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