Sept. 21, 2022
How I Built a Billion Dollar Company as an Outsider - Heini Zachariassen, Founder of Vivino
Heini Zachariassen grew Vivino into the largest wine community in the world (56 million users) and raised $221 million in funding. In this podcast, Heini shares his secrets (competition, fundraising, partnerships, and more) for how he built Vivino from a
- [1:53] - Safety in upbringing and why being outside can be a boon to an entrepreneur
- [8:29] - “Never look at the competition, know your customer instead”
- [10:58] - Focus on the product and avoid distractions
- [14:25] - On B2C marketing
- [19:20] - Building the company culture at Vivino
- [23:34] - When should a founder step down and bring in a new CEO
- [27:08] - Fundraising tips
- [30:35] - what Heini looks for in founders for angel investing
Links:
Raw Startup youtube channel - how to grow your app distribution
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