Nov. 17, 2021

Roberto Coustas, Co-founder and CEO of Deepsea.ai on B2B Sales Process and How One Change Increased Upsell

Roberto Coustas, Co-founder and CEO of Deepsea.ai on B2B Sales Process and How One Change Increased Upsell

My guest today is Roberto Coustas, co-founder and CEO of Deepsea.ai. In 2020 DeepSea Technologies secured a 3 million euro investment from the Environmental Technology Fund (ETF), and is currently one of the fastest-growing maritime startups in Europe.


Maritime industry

  • [1:34] Why did you start Deepsea? Why has the maritime industry been so late in modernizing?
  • [6:53] Being two engineering founders, how did you supplement the business knowledge that was missing?
  • [09:56] How did the pandemic affect your business? What did you need to do to adapt?


Startup advice

  • [12:15] What are some of the challenges and lessons you learnt in the early stages? 
  • [14:43] What was the one change you made in your B2B selling process?
  • [18:30] You were initially wary of taking VC money. What made you change your mind?
  • [21:51] What did you do right when preparing for your fundraising? 
  • [26:23] What advice do you have for hiring and managing people who are older than you?
  • [29:38] How do you reduce stress and startup burnout?