March 9, 2022
Can Lab-Grown Meat Solve Our Food and Climate Problems? Krijn De Nood - CEO & Co-founder at Meatable
Krijn De Nood - CEO & Co-founder at Meatable talks about his journey from Mckinsey to Meatable, why alternative proteins are key to solving some of the world’s biggest problems and the strategies they have adopted to succeed in this space. Founded in
- [2:12] - Journey from consulting to founding Meatable
- [11:06] - Alternative protein market
- [14:35] - Biggest challenges facing Meatable and lab-grown meat
- [17:45] - Cost of Meatable burger vs a normal burger and target market
- [22:58] - Funding
- [24:45] - Go-to-market strategy: license technology or vertically integrate
- [28:00] - Messaging for different markets - Singapore, US, Europe
- [31:00] - US expansion
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