April 28, 2022

Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife

Practical tips for Creating Culture For Mega Growth by Sammy Rubin, Co-founder and CEO of YuLife

Sammy Rubin, co-founder, and CEO of YuLife, the fastest and one of the most exciting insurtech in the UK. Last summer, Yulife raised $70 million in one of the largest Series Bs raised by an insurtech startup in Europe.
Sammy describes Yulife as the wor


  • 2:00 - Founding YuLife - the journey
  • 10:34 -  Finding the right co-founders
  • 17:49 - Initial customers
  • 19:21 - Proving ROI
  • 23:11 - From founder-led sales to systematic marketing and sales
  • 27:28 - External branding
  • 31:41 - Pivoting from B2C to B2B early on
  • 34:33 - Internal culture and branding

Links

YuLife

7 Habits of Highly Effective People - Steven Covey