March 24, 2021
Marie Outtier, Director of Twitter and Co-Founder of Aiden.ai Which She Sold to Twitter
In this episode, I sat down (virtually) with Marie Outtier who is the director of product management at Twitter and prior to Twitter, co-founded Aiden, an AI-Powered marketing analytics platform that she sold to Twitter within 3 years of founding the comp
- [01:11] Brief overview of what Aiden did and timeline of going from idea to sale to Twitter.
- [06:43] Do companies still need to relocate to get traction or to be noticed by potential acquirers? Has this changed post-pandemic?
- [08:22] Reflecting on your journey so far, if you had to write a book, what would you write about?
- [10:51] Is there any practical advice on how to hire diversely despite inclinations to hire those similar to you?
- [13:50] Having been an entrepreneur and now an angel investor, what should entrepreneurs (especially women entrepreneurs) do and not do when trying to raise angel funding?
- [20:34] What are your thoughts on women founders in Europe? And what could we do to increase the number of women founders?
- [24:48] What is the next big thing for you?
- [29:18] How does the product that Twitter has acquired fit their overall roadmap? Has it been integrated or is it a standalone product?
- [30:25] Closing thoughts and advice for other entrepreneurs
Marie on Twitter:
@MarieOuttier
Links:
WHO - How to hire A players
Zero to One by Peter Thiel
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