Nov. 19, 2020
(VC) Krishna Visvanathan, Co-Founder and Partner at Crane Venture Partners on The Three Pillars of Go-To-Market Playbook For Pre-Series A Startups.
In this episode, I sat down with Krishna Viswanathan, co-founder and partner at Crane Venture Partners to talk in-depth about go-to-market (GTM) considerations for early-stage companies that are pre-seed or seed. What are the key GTM areas to focus on?
On Crane
- [1:12] - What was the gap in the VC market you were addressing when you started Crane Venture Partners?
- [4:48] - Talk about a few of Crane’s portfolio of companies and why Crane invested in them.
GTM
- [10:28] - How would you go about helping a company with their go-to-market strategy?
- [15:30] - The 3 pillars of go-to-market: CS, Marketing and Product Marketing
- [22:24] - What are some common mistakes you see founders make?
- [26:33] - What is the difference between deep tech product vs non-deep-tech in terms of go-to-market strategy?
- [29:12] - What are the key metrics you track in the pre-Series A stage to know that they are on track.
- [31:25] - What key metrics do Series A investors look for?
- [34:31] - What are the checklist of items you need to have ready before you go for Series A funding?
Trends in European Tech
- [36:37] - What are the big trends you are seeing in Europe in enterprise tech?
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