Episodes

In this episode, I sit down with April Dunford who is a globally recognized expert in positioning and author of the best seller book on positioning, Obviously Awesome: How to nail positioning so your customers get it, buy it and love it. I ask her the qu

Rav has held a number of executive positions in various Enterprise Software companies over the last 20 years, most recently at Slack where he founded the global Customer Success team. In this episode we discuss how to structure, incent and align customer

Chris has become a mini-marketing-celebrity on Linkedin and is using the playbook he advocates for as the way to generate high quality demand gen: Share valuable content consistently and when buyers are ready they will come to you. In this podcast we di

This is the last in my March Women’s Series and I am delighted to finish the series with Sujata Bhatia, Chief Operating Officer of neobank, Monzo. Few people need an introduction to Monzo, which was an early market leader in the digital banking space and

In this episode, I sat down (virtually) with Marie Outtier who is the director of product management at Twitter and prior to Twitter, co-founded Aiden, an AI-Powered marketing analytics platform that she sold to Twitter within 3 years of founding the comp

I had such a good time interviewing Solveiga Pakštaitė and learning about her revolutionary food label that tells you when food has actually gone bad. Everything from how visually impaired people figure out the color of their clothes, to why she does not

My guest today is Dr. Olivia Ahn, co-founder and CEO of Planera which makes the only certified flushable and 100% bio-degradable sanitary pad. Not quite in a garage, Olivia founded Planera in her flat as she was finishing her degree at Imperial College

Welcome to the first episode of the march women’s series! In this episode, I sat down with Caroline Noublanche, Co-Founder and CEO of the world’s first virtual fertility startup called Apricity. Caroline is an experienced entrepreneur, who before launc

In today’s episode, I talk to Daniel Murphy, who is considered one of the top 50 experts in the product marketing domain, and get his help to demystify product marketing and answer the most important questions for entrepreneurs - how should I think of pr

Kair and Martin were leaders in Pipedrive, the most recent unicorn from Estonia. (Kair headed product marketing and Martin was head of customer success). Based in Tallinn, Klaus has raised money from Creandum of Sweden and most recently from Global Foun

In this episode I sit down with Daniel Epstein to find out more about how Unreasonable supports growth-equity entrepreneurs scale and what criteria they look for in the entprepreneurs they select. The Unreasonable group has a unique model of bringing to

I sat down this week with Tim Sadler, co-founder & CEO of Tessian, a venture-backed cybersecurity company that stops threats, by securing the human layer. In this episode, I get his thoughts on creating a new category and becoming a category leader a

Tim Kraska is an MIT professor who is now the CEO of Einblick, a next-generation data analytics company based on research he and a team developed at MIT and Brown University. I sat down with Tim to learn more about the process of converting research from

A region with 6 million people, Estonia, Latvia, and Lithuania is home to 2,577 startups including 6 unicorns - Skype, TransferWise, Bolt, Vinted, Pipedrive, and Playtech. I sat down with Zane Bojare, Head of Marketing at Startup Wise Guys to find out mo

Anthony Deighton is a poster child for what it means to be a leader. He became a leader of the ERM product line at Siebel early on in his career and then at Qlik he took on various leadership roles in product and marketing taking the small unknown Swedis

Jamie Crummie is the co-founder of Too Good To Go, the world’s largest marketplace for surplus food. Too Good To Go is now active in 15 countries and has over 29 million users who have rescued over 53 million meals collectively. Jamie was named One Youn

My guest today is Ola Sars, Founder of Soundtrack Your Brand, the world's fastest-growing music-platform for B2B, which he co-founded together with Spotify back in 2014. Ola is an expert in music-tech, having founded several music-tech businesses includi

Coinrule has created a platform that allows investors to automate their investments in crypto trading. In this episode, we discuss current trends in crypto trading, how they acquired their first 16k customers without any marketing spend, and why they chos

In this episode, I sat down with Krishna Viswanathan, co-founder and partner at Crane Venture Partners to talk in-depth about go-to-market (GTM) considerations for early-stage companies that are pre-seed or seed. What are the key GTM areas to focus on?

I was so inspired by my guest today, Cristina Fonseca. Cristina was one of the founders of Talkdesk, a cloud-based help desk software that became Portugal's third "unicorn" after raising US$100M in series B funding at a valuation of over US$1 billion in

My guest today is Jonathan Scudder, co-founder and VP of Identity Cloud at ForgeRock, the leading Consumer Identity and Access Management platform for consumers, employees and things. Originally founded in Norway (now headquartered in San Francisco), For

Founded by mother and daughter team, Loral and Eishel Quinn, Loral, CEO, was head of digital marketing and strategy for Aberdeen Asset Management, where she set up the global digital team and helped scale the business from 6 to 30 countries in 10 years. E

Nathan is a blockchain expert who designed the Minespider protocol and has facilitated blockchain workshops as a visiting expert for the UNECE and the World Economic Forum. He has been featured in Bloomberg, Forbes, Huffington Post, and Wired Germany. I

All startups have to expand beyond their native country at some point. In this episode, I sat down to talk to an expert on this topic. Jeetu grew Hubspot’s operation to 7 countries which contributes to 40% of overall company revenues. So he is a pro at